Levick Strategic Communications’ Bulletproof Blog, authored by thought leaders from the top crisis firm in America, offers insights and analysis on the most pressing communications issues facing corporations, countries, and interest groups today. From recalls to multinational mergers, and from high-profile litigation to regulatory and congressional investigations, this is your one-stop clearinghouse for the tactics and strategies that protect brand credibility and trust when they matter most.

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Reputation Management


Setting Boundaries in the Blogosphere

Posted by: Melissa Arnoff | Oct 10, 2008

Setting Boundaries in the Blogosphere

A recent story in the National Law Journal looks at the range of legal problems employee blog posts – whether they’re sanctioned or not – can create. In the article, attorney Zachary Hummel claims that some employers give free rein to employees on corporate blogs as a way to monitor morale in the workplace. While (possibly) well intentioned, this approach does not bode well for a company’s digital presence. Just like it is incumbent on employers ... Read More

A Recipe for Crisis Communication Malpractice

Posted by: Steve Ellis | Oct 7, 2008

A Recipe for Crisis Communication Malpractice

A study conducted in the United Kingdom and released this summer by the global risk management and security firm Control Risks provided some interesting insights for communications managers around the globe. The study found that – among other things – a majority of those surveyed have heard people talking in public about sensitive business information, left a thumb drive lying on a desk, read proprietary information on public transportation, and engaged in a host of other ... Read More

Tylenol – Still the Cure for Crisis Pain

Posted by: Gene Grabowski | Sep 29, 2008

Tylenol – Still the Cure for Crisis Pain

With Melamine – the toxin at the root of last year’s pet food adulteration – back in the news, the retailers and manufacturers that will be forced to deal with just the latest China-related product safety scare should take a page from a crisis playbook classic. This week marks the 26th anniversary of the Tylenol tampering crisis. To this day, the famous 1982 incident is presented as the successful case study in how corporations should handle ... Read More

Cuomo and the SEC: Deep Trouble for Short Sellers

Posted by: Michael Konczal | Sep 26, 2008

Cuomo and the SEC: Deep Trouble for Short Sellers

While John McCain may think that Andrew Cuomo would be a fine choice for the next SEC Chairman, the fiery and politically-astute Democratic Attorney General of New York State has no intention of waiting on election returns to get involved in one of the most significant financial crises of our lifetime. Last week, the Wall Street Journal reported that Mr. Cuomo has begun a “wide ranging investigation into short selling in the financial market.” In the ... Read More

While Newsprint may be Dead, Newspapers are Still Very Much Alive

Posted by: David Bartlett | Sep 25, 2008

While Newsprint may be Dead, Newspapers are Still Very Much Alive

Everyone seems to be talking these days about the death of newspapers. In fact, much of the discussion has been detailed right here in Bulletproof’s corner of cyberspace. But, while the newspaper business may be in trouble, it is dangerous to assume that newspapers themselves are history. It all depends on how one chooses to define the word “newspaper.” If you mean that bundle of cheap newsprint that gets thrown on your lawn every morning, kiss it ... Read More

China – Back to Business as Usual

Posted by: Gene Grabowski | Sep 24, 2008

China – Back to Business as Usual

With the grandeur and pageantry of the Beijing Games in the rearview mirror, observers are once again fearing it’s back to business as usual in China. The U.S. State Department is blasting the nation’s lack of progress on human rights and environmental issues are once again in the news. Perhaps most disturbing for consumers, yet another product safety crisis of epic proportions is shaking the world’s confidence in China’s products. The news that four infants have ... Read More