BulletProofBlog the blog on crisis communications

At last week’s TWTRCON conference – a one-day gathering in New York City where business leaders discussed leading strategies for effective corporate messaging on Twitter – Martha Stewart shared the secret of her success on the exploding social media platform. “You have to be you,” she stated. “I write all my own tweets. To me, that is the best use ... READ MORE

In this regular feature, Bulletproof interviews top plaintiffs’ counsel for their perspective on the crises likely to affect businesses in the near future. Today, we speak to Greg Beck, a staff lawyer with Public Citizen Litigation Group. That non-profit advocacy organization is co-counsel for the respondent, James McCoy, in Chase Bank USA v. McCoy. The U.S. Supreme Court has agreed to ... READ MORE

The top six social media tips to know before you leave the office. As the search marketing space continues to evolve, I traveled to the SMX Advanced Conference earlier this month to find out more about what’s next in search engine optimization (SEO) and to better understand how businesses can adapt accordingly. With 88 billion monthly searches executed on Google alone, ... READ MORE

Once again, allegations of poor working conditions overseas are creating major reputation problems for big brand names based in the United States. Ten years ago, it was Nike, The Gap and other high-profile apparel manufacturers that found themselves confronting charges of “sweatshop” labor practices in developing countries. Today, the claims have gone high-tech. A Chinese contractor producing iPhones and iPads for ... READ MORE

Each week, Bulletproof Blog™ features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, with public and private sector corruption issues making headlines and raising regulators’ ire like never before, we interview Susan Côté-Freeman of Transparency International. Ms. Côté-Freeman is an expert in anti-corruption control mechanisms with a strong grasp of the best practices ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Social networking isn’t just for kids anymore; and it hasn’t been for some time. New studies show that more than 25 percent of Americans over the age of 50 are engaged on social networks, and that 22 percent of all online activity centers around ... READ MORE