BulletProofBlog the blog on crisis communications

The top six social media tips to know before you leave the office. Controlling brand identity has long been an integral part of any reputation management program. Companies have a vested interest in protecting their names and logos from unauthorized use – printed, spoken, or otherwise. While social media have forced companies to cede more and more brand control over to ... READ MORE

As part of a continuing series of Bulletproof Blog™ video interviews with thought leaders across multiple disciplines and industry sectors, I recently sat down with David Kennedy, the Faculty Director of the Institute for Global Law and Policy at Harvard University, to discuss the diverse challenges facing the international community. In an increasingly interconnected and interdependent world, it is essential to ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Companies that have yet to take the plunge into social media should take particular note of a major new development this week: the state of Pennsylvania, not typically considered among the most cutting edge organizations, launched a partnership with FourSquare, a fast-growing location-based social ... READ MORE

According to the results of a year-long examination released earlier this week by the Pew Research Center’s Project for Excellence in Journalism (PEJ), social and digital media differ vastly in terms of the issues they cover and the news they report. Of the 49 weeks tracked during the study, the same story topped both the blogosphere and traditional media only ... READ MORE

In this regular feature, Bulletproof interviews top plaintiffs' attorneys for their perspective on the crises likely to affect businesses in the near future. Today, we speak to David Sanford of Sanford Wittels & Heisler LLP, a class action litigation boutique with offices in New York, Washington, D.C., and San Francisco. On May 19, Novartis Pharmaceuticals, a U.S. unit of Novartis Pharmaceutical ... READ MORE

The top six social media tips to know before you leave the office. Speed is an essential ingredient of effective digital age crisis management. The Web’s ability to virally spread critical commentary or misleading information around the world in minutes means that companies caught flatfooted put themselves at an extreme disadvantage.  But while the real-time nature of digital communication does present ... READ MORE