Bulletproof Interview Special – Julie Susman on Effective Federal Government Marketing

As part of a continuing series of Bulletproof Blog™ video interviews with thought leaders across multiple disciplines and industry sectors, I recently sat down with Julie Susman, President and CEO of the Jefferson Consulting Group, to discuss how government contractors can best navigate the rapidly changing federal procurement landscape, among other topics. A senior business executive and savvy Washington insider, Ms. ... READ MORE

Goldman Says More by Listening than Speaking

Last month, the Obama Administration’s “pay czar,” Kenneth Feinberg, announced that top executives at companies that have yet to repay the financial assistance they received under the Troubled Assets Relief Program (TARP) will be paid cash salaries of $500,000 or less in 2010. The move, which was expected for some time, reflected Mr. Feinberg’s belief that, among other things, the ... READ MORE

Weekly Web Wrap-Up for April 2, 2010

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. No matter the size of your company, social media provide new and exciting avenues for expanding your business. Whether its developing an interactive Facebook fan page, engaging consumers on FourSquare, launching compelling viral videos on YouTube, or even simply responding to customer concerns on ... READ MORE

Questionable Science Sends the Wrong Message

Those aligned against high fructose corn syrup’s (HFCS) use in soft drinks and snacks thought they scored a major public relations coup last week, when Princeton University scientists announced they had found that HFCS causes higher rates of obesity in lab rats than equal caloric intakes of table sugar. Of course, that was before influential members of the scientific community began ... READ MORE

Bulletproof Interview Special – Veta Richardson on Diversity in the Legal Profession

As part of a continuing series of Bulletproof Blog™ video interviews with thought leaders across multiple disciplines and industry sectors, I recently sat down with Veta Richardson, Executive Director of the Minority Corporate Counsel Association (MCCA), to discuss how law firms can best articulate a commitment to diversity during tough economic times. Since taking the helm at MCCA, Ms. Richardson has ... READ MORE

Six @ Six: 6 Tools to Identify and Monitor Industry Blogs

The top six social media tips to know before you leave the office. In the Digital Age, where a 1440 news cycle – one measured in minutes, not hours – can facilitate the rapid spread of rumors and misinformation across the Web, companies cannot afford to be caught flatfooted. All it takes is one disgruntled stakeholder to share a damaging video, ... READ MORE