BulletProofBlog the blog on crisis communications

From Toyota and Tiger Woods to Governor Mark Sanford and Goldman Sachs, the litany of public apologies issued in the last year highlights the challenges awaiting companies and high-profile individuals that must make public amends for past missteps. It’s a tall order to fill under the toughest of circumstances; but those who successfully navigate this necessary first step in regaining ... READ MORE

Singing on stage with a long red wig, a bandana, a kilt, a leather jacket, and covered in tattoos is not where you’d expect to find an accomplished executive – and one of the world’s wealthiest men – such as Warren Buffett. But that’s precisely where he is in a new Web video produced by Geico, entitled “All For You.” ... READ MORE

Each week, Bulletproof Blog™ features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, as the Food and Drug Administration (FDA) enters the final phase of its new Transparency Initiative, we interview Robert Maples, a Senior Legislative Advisor at the law firm of Dickstein Shapiro LLP, about the FDA’s effort to make the ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Sometimes it may seem that the companies using social media to the greatest effect are those that market directly to consumers - but opportunities exist for B2B companies as well. There are a number of tried and true social media tactics and strategies that, ... READ MORE

With 450 million global users and counting, Facebook has become the marquee marketing and communications tool of 2010. With countless companies and brands growing their rosters of fans on a daily basis, it’s becoming clear that no other social media platform in the digital realm provides the same opportunities to impact perceptions, supplement traditional advertising efforts, and address potential crisis ... READ MORE

In this regular feature, Bulletproof interviews top plaintiffs' attorneys for their perspective on the crises likely to affect businesses in the near future. Today we talk to Jared H. Beck of Miami’s Beck & Lee, who, along with the Weston Firm of San Diego, has filed a class action against Yelp, the social media review site, alleging it offered to remove ... READ MORE