What’s Next: The Bulletproof Interview – Michael Pfarrer on Corporate “Reputation” and “Celebrity”

Each week, Bulletproof Blog features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, we interview University of Georgia Assistant Professor Mike Pfarrer, who – along with Tim Pollock of Pennsylvania State University and Violina Rindova of the University of Texas at Austin – just completed a groundbreaking study of how corporate “reputation” ... READ MORE
Weekly Web Wrap-Up for November 27, 2009

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. For those still wondering about the power of social media, consider this: more than 12 million people engage in nearly 30 million conversations every single day on Twitter alone. Much of the discussion across the entire social media sphere is driven by consumers talking ... READ MORE
What’s Next: The Plaintiff’s Perspective – Banks Face Two-Front Battle on Overdraft Fees
In this regular feature, Bulletproof interviews top plaintiffs' attorneys for their perspective on the crises likely to affect businesses in the near future. Today we talk to Robert C. Gilbert, a partner in Miami’s Alters, Boldt, Brown, Rash & Culmo, P.A. Mr. Gilbert is seeking class certification in the U.S. Southern District Court in Miami for multiple national cases against ... READ MORE
Six @ Six: 6 Tips for Using Online Advertising to Control Crisis Messages

The top six social media tips to know before you leave the office. When reputational problems strike your brand in today’s digital realm, moving quickly to own the online messaging landscape can make the difference between a short lived bump in the branding road and a crippling long-term crisis. How can organizations guard their reputations and protect their bottom lines when online ... READ MORE
Crib Recall Provides a Glimpse of What’s To Come

As news broke late last night and early this morning that Stork Craft Manufacturing is recalling 2.1 million cribs due to a suffocation risk that has claimed four lives and injured scores of children, consumer product companies got a good look at what’s to come as regulatory scrutiny of product safety continues to escalate. Government agencies like the Consumer Product Safety ... READ MORE
The Makings of the Mammogram Mess

A panel of doctors sent shockwaves through the country last week, recommending that women above the age of 50 receive mammograms less frequently and women under the age of 50 largely forego what has become for many an annual routine. According to the American Cancer Society, women have a 1 in 68 chance of developing breast cancer in their 40s. In ... READ MORE



