BulletProofBlog the blog on crisis communications

The top six social media tips to know before you leave the office. Mark Twain famously said, “A lie can make it half way around the world while the truth is putting on its shoes.” In the Digital Age, what was once hyperbole is now an extreme understatement. Companies that survive online attacks unprepared – such as Domino’s, United Airlines, and ... READ MORE

This week, more than 15,000 public relations practitioners, Web developers, entrepreneurs, advertisers, marketers, and journalists are attending the South by Southwest Conference (SXSW) in Austin Texas for one of the largest gatherings of social media professionals ever assembled. The first day at SXSW was packed with discussions and keynotes about the future of social media and the significant impacts it is having – ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. It’s official; location-based social networking is rapidly going mainstream. In just the last week, Twitter has added geo-location capabilities to its website and Facebook has announced its own plans to add location-based functionality. Emerging social media sites, such as FourSquare, Google Buzz, and Loopt, ... READ MORE

At the height of the Toyota recalls, competing car companies that smelled blood in the water engaged in a feeding frenzy that sought to strip the former “King of Reliability” of its loyal customer base. Chrysler and Dodge offered money-back guarantees to customers with qualifying trade-ins, such as the Toyota Sienna. The Nissan Maxima went on sale with added benefits ... READ MORE

Last week, The Food and Drug Administration (FDA) announced that salmonella has been detected in a popular flavor enhancer used in products ranging from hot dogs and salad dressing to potato chips and soup. Signs of contamination were also detected at the Basic Food Flavors plant, which made the hydrolyzed vegetable protein in question. Given the scope and sheer number ... READ MORE

Last week, Wall Street was abuzz over an uptick in merger and acquisition activity that some analysts expect to evolve into a full-blown rebound by the end of the year. From the media and entertainment sector to the high-tech industry to the alternative energy market, companies now emerging from the cash-strapped days of 2008 and 2009 are looking to make ... READ MORE