BulletProofBlog the blog on crisis communications

The top six social media tips to know before you leave the office. More often than not, brands in the online space appear to be trying to speak to their consumers without listening. With a virtual tsunami of information bombarding consumers every day, the one-way, top down, paid marketing communications programs of the past are no longer affective in convincing today’s ... READ MORE

Each week, Bulletproof Blog features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, with online threats to corporate reputation seemingly multiplying every day, we interview Keith Schilling and Simon Smith of Schillings, one of Britain’s top law firms dedicated to safeguarding the reputations of international corporations, brands, celebrities and high-profile business people. Experts ... READ MORE

More often than not, the most successful responses to business crises are about more than just the company at the center of controversy. Think of Johnson & Johnson’s response to the Tylenol tampering of the early 1980s or El Al’s handling of hijackings in the 1970s. Those companies leveraged their own problems into solutions that ultimately changed entire industries for ... READ MORE

Each week, Bulletproof Blog features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, with banks of all shapes and sizes seeking to continue the reputational progress they’ve made in recent months, we interview Karen Tyson, Senior Vice President for Communications of the Independent Community Bankers of America. As a communications professional who has been ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. One of the simplest ways to dive deeper into the world of social media – regardless of your existing social media presence – is to make it easy for your online visitors to share your content using their own social media profiles. Even if ... READ MORE

When the Washington Post began digging into the Watergate scandal in 1972, President Richard M. Nixon tried to marginalize the newspaper by banning its reporters from the White House. That episode ended in disaster for the President. While it’s unlikely that President Obama’s current war with Fox News will result in similar consequences, his attempts to freeze out the oft-critical ... READ MORE