Levick Strategic Communications’ Bulletproof Blog, authored by thought leaders from the top crisis firm in America, offers insights and analysis on the most pressing communications issues facing corporations, countries, and interest groups today. From recalls to multinational mergers, and from high-profile litigation to regulatory and congressional investigations, this is your one-stop clearinghouse for the tactics and strategies that protect brand credibility and trust when they matter most.

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Executive Compensation: DCX’s ex-CEO Shows why Measurable Metrics Are So Important

Posted by: Michael Robinson | Jun 8, 2007

Executive Compensation: DCX’s ex-CEO Shows why Measurable Metrics Are So Important

Another day, another headline about executive compensation. This time it's DaimlerChrysler AG's ex-CEO Juergen Schrempp who, according to reports, will make $134 million from the sale of Chrysler Group to Cerberus Capital Management--this, after some critics argue that he was at the helm of the Chrysler deal from start to finish that ultimately lost $12.6 billion for investors. With numbers like these, no matter how you feel about a particular executive or the job they have ... Read More

XM Radio’s Crisis Plan: Going Dark and Hoping No One Was Listening?

Posted by: Gene Grabowski | May 23, 2007

XM Radio’s Crisis Plan: Going Dark and Hoping No One Was Listening?

This week's XM satellite radio outage is interesting in a number of ways. XM chief execs have a vested interest in remaining squeaky clean prior to their proposed merger with satellite radio competitors Sirius. They have the advantage of observing how RIM poorly handled BlackBerry outage in two countries and to learn from that. The discounts they’ve offered customers for the outage is generous. Critically now, they must fully appreciate the real take-away: that XM ... Read More

The Power of Pictures: The Impact of Comey’s Testimony on Alberto Gonzales

Posted by: Larry Smith | May 22, 2007

The Power of Pictures: The Impact of Comey’s Testimony on Alberto Gonzales

From cave drawings, to picture books, to a ghost tale spoken in hushed tones around a campfire, human beings are always interested in a good story. We begin to truly communicate when our stories have pictures that our audience can see or imagine. It is how we empathize, which is the highest form of listening. The reason I've been thinking about all of this is because of the recent testimony by Deputy Attorney General ... Read More

MLB and Barry Bonds: Embrace Him or Erase Him?

Posted by: Gene Grabowski | May 16, 2007

MLB and Barry Bonds: Embrace Him or Erase Him?

Today, Barry Bonds inches closer to breaking the home run record set by Hank Aaron more than 30 years ago. Baseball fans—according to some, divided along lines of race--hotly debate Bonds' record book eligibility. And, because Major League Baseball has backed itself into a corner, it is doing the only thing it can do: nothing. MLB cannot embrace Bonds because, while he hasn't been found guilty of using illegal steroids, he is surrounded by the BALCO ... Read More

JetBlue/Neeleman Message to CEOs: Boards Value Long-Term Risk Management over Crisis Response

Posted by: Gene Grabowski | May 10, 2007

JetBlue/Neeleman Message to CEOs: Boards Value Long-Term Risk Management over Crisis Response

JetBlue's founder and CEO David Neeleman stepped down today when his board suggested that he 'could best serve the company as a strategic visionary.'  According to the board and Neeleman, this was in the works for quite some time and has nothing to do with the February 14th flight delays. However, it's hard not to hear the message being sent:  Board members value long-term risk management over immediate crisis response.  Even nearly heroic crisis response measures ... Read More

Will Jail Time Harm ‘Brand Paris’?

Posted by: Larry Smith | May 7, 2007

Will Jail Time Harm ‘Brand Paris’?

Paris Hilton is going to jail for 45 days. But will this latest in a series of 'scandals' be a speed bump or another launching ramp in her 'career?' The rules for the rest of us are different than celebrities, particularly celebrities who are famous for being famous. My feeling is that, all judgment aside, her most recent brush with the law won't harm her brand in the short term, and, in the upside down world ... Read More