BulletProofBlog the blog on crisis communications

More often than not, effective crisis management hinges on what a company has done to prepare for the worst. Whether it’s a bankruptcy filing, a high-profile recall, or a sudden C-Suite resignation, the speed with which issues impact stakeholder perceptions in the Digital Age presents a simple choice for companies in crisis: Either be ready to respond in near real time, ... READ MORE

Each week, Bulletproof Blog features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, with the current economic crisis leading to increased scrutiny of competition issues around the globe, we interview Ian Forrester, QC, of White & Case LLP. Dr. Forrester advises companies, industry associations, private individuals, sovereign states, and other governmental authorities on European ... READ MORE

Bulletproof's Weekly Web Wrap-Up offers a compilation of key discussions regarding social media's increasing relevance to business. If your company or boss is hesitant to engage the online conversations taking place about your brand, then it’s your job to convince them otherwise. By demonstrating how a small investment of time and effort can reap significant reputational rewards, you can help those ... READ MORE

Last week, The New York Times reported the tragic story of Stephanie Smith, a 22 year-old dance instructor who was paralyzed after eating a hamburger tainted with an acutely virulent strain of E. coli. Sadly, Ms. Smith’s story isn’t uncommon. Tens of thousands of people fall ill from eating food contaminated with E. coli every year. According to The Times, hamburger ... READ MORE

The top six social media tips to know before you leave the office. In today’s fast-paced media environment, misinformation spreads like wildfire – particularly on YouTube. Viral videos have time and again proven their ability to inflict significant damage on a brand within hours. But with the right groundwork, even harsh criticism can provide opportunities to shine: 1. Get Involved: A branded YouTube ... READ MORE

If hundreds of billions of barrels of new oil reserves were suddenly discovered in the Continental United States, the story would surely be front page news. Even with America’s energy concerns taking a back seat to the health care debate for the moment, a discovery of such far-reaching economic, environmental, and foreign policy implications simply could not be ignored. Now, replace the ... READ MORE