CEO’s Must Remain True to their Personal Brands

Last Friday, Hewlett-Packard Chairman and CEO Mark Hurd resigned his post amid allegations of sexual harassment and falsified expense reports, bringing an end to one of the most successful CEO tenures in recent memory. This week, many media pundits are wondering why HP would be so amenable to the idea of ending what was a highly-lucrative run. After all, the ... READ MORE
Six@Six: Six Tips for Leveraging Social Commerce

The top six social media tips to know before you leave the office. Since their inception, social media have transformed the way companies approach online commerce in once unimaginable ways. Now, even greater evolutions are afoot – and all companies would be wise to take notice. For instance, social currency – or the monetization of social media users’ influence in the digital ... READ MORE
Weekly Web Wrap-Up for August 6, 2010

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. As the time the public spends on social networks continues to increase, it is critical for companies to understand how social media can streamline relationships, expand marketing efforts, and cultivate a network of brand ambassadors. But simply launching a Twitter profile or Facebook page ... READ MORE
What’s Next: The Plaintiff’s Perspective – Suit Targets Manhattan Condo Marketers – and Donald Trump – for Deceptive Sales Practices

In this regular feature, Bulletproof interviews top plaintiffs’ counsel for their perspective on the crises likely to affect businesses in the near future. Today, we speak to William J. Geller, a lawyer at Adam Leitman Bailey, P.C in New York, who is representing a group of 15 buyers at the Trump SoHo Hotel Condominium in Manhattan. The lawsuit, filed in Federal ... READ MORE
Financial Reform Incentivizes Whistleblowers Like Never Before

The financial regulatory reform package signed into law by President Obama last month includes new whistleblower incentives that will dramatically alter the corporate anti-corruption landscape. Under a provision in the Dodd-Frank Act, the Securities and Exchange Commission (SEC) is required to pay whistleblowers a cash reward of between 10 and 30 percent of any monetary penalties it recovers as a result ... READ MORE
Six @ Six: Six Tips to Maximize Your Social Media Efforts

The top six social media tips to know before you leave the office. While consumers once communicated with companies privately, they are now conversing publicly with brands using posts, comments, “Like” buttons, tweets, retweets, and the countless other forms of quick, open communication that are available today. For brands engaging in social media, it is a constant challenge to keep track ... READ MORE



