BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. A few weeks back, Old Spice created considerable online buzz when it released a stream of videos featuring bare-chested, ex-football player Isaiah Mustafa responding directly to individual fan messages and questions submitted via Facebook and Twitter. This week, a debate has erupted over the ... READ MORE

In this regular feature, Bulletproof interviews top plaintiffs’ counsel for their perspective on the crises likely to affect businesses in the near future. Today, we speak to Richard Myers of Philadelphia’s Paul, Reich & Myers, P.C., who for the past nine years has litigated Summers v. Certainteed Corp. and Nybeck v. Union Carbide Corp., an asbestos case that will likely ... READ MORE

The top six social media tips to know before you leave the office. The seemingly authoritative and impartial articles found on Wikipedia often provide Web users with easy-to-access information on the topics, issues, companies, and products they care about. As the Internet’s “free encyclopedia,” articles on this popular information-sharing site are almost always at the top of search results for millions ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. The big news this week is Facebook’s latest milestone: an unprecedented 500 million users. Considering the social network’s aspiration to eventually double this groundbreaking figure, the phenomenon that is Facebook is clearly nothing for businesses to thumb their noses at. With many of the ... READ MORE

Early on the morning of June 24, thousands of people across the country lined up to be among the first to purchase Apple’s iPhone 4. Having generated a level of mania usually associated with top rock concerts, the power of the brand built on iMacs, iPods, and iPads was on full display. But when those eager consumers took to their computers ... READ MORE

Earlier this month, PepsiCo launched a new blog that created considerable online buzz, but for all the wrong reasons.  When it first came online, Food Frontiers, which covered developments in nutrition science and health policy, while making frequent mention of “healthy” PepsiCo products, was roundly criticized for failing to adequately inform readers that PepsiCo was the blog’s sole sponsor and ... READ MORE