BulletProofBlog the blog on crisis communications

Bulletproof's Weekly Web Wrap-Up offers a compilation of key discussions regarding social media's increasing relevance to business. If your company or boss is hesitant to engage the online conversations taking place about your brand, then it’s your job to convince them otherwise. By demonstrating how a small investment of time and effort can reap significant reputational rewards, you can help those ... READ MORE

Last week, The New York Times reported the tragic story of Stephanie Smith, a 22 year-old dance instructor who was paralyzed after eating a hamburger tainted with an acutely virulent strain of E. coli. Sadly, Ms. Smith’s story isn’t uncommon. Tens of thousands of people fall ill from eating food contaminated with E. coli every year. According to The Times, hamburger ... READ MORE

The top six social media tips to know before you leave the office. In today’s fast-paced media environment, misinformation spreads like wildfire – particularly on YouTube. Viral videos have time and again proven their ability to inflict significant damage on a brand within hours. But with the right groundwork, even harsh criticism can provide opportunities to shine: 1. Get Involved: A branded YouTube ... READ MORE

If hundreds of billions of barrels of new oil reserves were suddenly discovered in the Continental United States, the story would surely be front page news. Even with America’s energy concerns taking a back seat to the health care debate for the moment, a discovery of such far-reaching economic, environmental, and foreign policy implications simply could not be ignored. Now, replace the ... READ MORE

When former Bank of America Chairman Ken Lewis announced last week that he will also be the bank’s former CEO by year’s end, he took an important first step toward rehabilitating a damaged reputation. As I wrote on Forbes.com today, Mr. Lewis has a lot of work to do to regain the credibility and trust he’s lost in the last 11 ... READ MORE

Even as the public spotlight begins to dim on the first anniversary of the Lehman Brothers collapse, new headlines resurrecting old events are inevitable as Congressional panels, including the recently designated Financial Crisis Commission, continue their inquiries into the causes of the economic crisis. Inevitably, there will be more finger-pointing with old villains revisited and new ones targeted. For a man like ... READ MORE