Each Monday, Bulletproof Blog features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, we interview Betsy Atkins, Chairman and CEO of Clear Standards, a leading provider of enterprise carbon management and sustainability solutions. She is also a current or former member of more than 20 corporate boards, including Reynolds Tobacco, the NASDAQ LLC, Chicos, Sunpower and Polycom. As a board member at Lucent Technologies during the bursting of ... Read More

Having already demonstrated a mastery of Google ad-word buys, blogs, and search engine optimization, the plaintiffs' bar has moved to a new frontier in class litigant recruitment: Facebook.  The social networking site that now boasts more than 200 million active users (more than half of which are above the age of 30) is fertile ground for plaintiffs’ attorneys seeking clients for litigation against companies ranging from cell phone service providers to financial services giants. It costs the ... Read More

In case you were wondering whether words matter, consider the term “swine flu.” Pigs can’t contract the H1N1 virus that causes the illness that bears their name. Nor can humans catch the flu from contact with pigs or from eating pork. But the name “swine flu” persists, and pork producers around the world are now being forced to defend their products against allegations that they harbor a deadly virus. Despite considerable effort to substitute “H1N1” for “swine ... Read More

In this regular feature, Bulletproof interviews top plaintiffs' attorneys for their perspective on the crises likely to affect businesses in the near future. Today we talk to James McKenzie of McKenzie & Hall, P.A., one of Florida’s long-established and most respected plaintiffs’ firms. Mr. McKenzie, based in Pensacola, discussed his focus for 2009 and beyond. What industry now represents your primary focus for the near future?  James McKenzie: The insurance industry has been a prime focus of ... Read More

First the facts: The nation's food supply has never been safer. The number of reported illnesses caused by common food-borne pathogens such as E. coli, salmonella, and listeria continues to decrease year after year. Now the unfortunate reality: Public concern over food-borne illnesses has never been greater – thanks in large part to a recent uptick in food recalls (and the media attention they generate), even as the real threat diminishes. Why the apparent disconnect? Because public ... Read More

Each Monday, Bulletproof Blog features exclusive interviews with thought leaders on issues of critical importance to companies and countries. This week, we speak to Daniel Richards, Chief Executive Officer of Global Rescue, which provides medical, security, evacuation and crisis response services to corporate and individual clients around the world. A former investment banker and private equity investor, Mr. Richards has an acute sense of how this work applies to businesses in crises of every type.…  What ... Read More