BulletProofBlog the blog on crisis communications

As Michael Phelps is learning the hard way, even Olympic Gold can quickly lose its luster in the midst of a reputational crisis. With tens of millions of dollars in endorsements at stake, one of the greatest athletes of this generation must now swim upstream against the growing perception among parents that he may not be the best role model for their children. The jury's still out as to whether getting caught on camera smoking marijuana ... READ MORE