BulletProofBlog the blog on crisis communications

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. It’s official; location-based social networking is rapidly going mainstream. In just the last week, Twitter has added geo-location capabilities to its website and Facebook has announced its own plans to add location-based functionality. Emerging social media sites, such as FourSquare, Google Buzz, and Loopt, all offer geo-location options as well. And at the South by Southwest (SXSW) conference going ... READ MORE

The top six social media tips to know before you leave the office. In today’s digitally-dominated marketplace, where 93 percent of Americans feel that a strong social media presence is essential to top-notch customer service, companies across all industries are wrestling with how to best infuse marketing and public relations efforts with fresh online approaches. In the legal services industry, engaging with key constituencies via social media platforms provides powerful thought leadership opportunities; alerts firms to client ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Social media’s gradual evolution into an essential business tool has morphed into a torrent that is inundating all levels of companies both large and small. In fact, a recent study shows that a 79 of the world's largest 100 companies are making use of at least one social media tool. At the same time, myriad small businesses are making ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. This week, we learned that Facebook – the largest social media platform in the United States – has overtaken Yahoo as the second most visited site on the Web. While Google still rules the roost, the meteoric rise of Facebook demonstrates the exploding popularity of social networks – even over search engines, which are the traditional gatekeepers of online ... READ MORE

The top six social media tips to know before you leave the office. As social media use continues to grow – particularly throughout the business world – it can be difficult for companies to identify where best to focus their limited resources. After all, there are hundreds of social networking sites around today, and few companies have the bandwidth to properly engage on all of them. With over 80% of Americans involved on at least one social ... READ MORE

The top six social media tips to know before you leave the office. According to Facebook, more than 65 million users interact with the site through their mobile devices. The users are also 50% more active on the site, posting comments, pictures, and even video on the go. Twitter was built from the ground up to be used with mobile devices – its 140 character updates fit nicely within text message length restrictions. Meanwhile, Apple sold ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. One of social media’s greatest potential pitfalls also represents an unprecedented opportunity for companies: employee activity in the online space. We’ve all heard the stories of how a distasteful Facebook update or Twitter post from an employee can have detrimental impacts on the brands they are supposed to be protecting. But as simple as it may seem, the solution ... READ MORE

The top six social media tips to know before you leave the office. You’ve heard it before: there are 350 million users on Facebook, 20 million active Twitter users, and hundreds of millions of YouTube videos are viewed each day. It is a safe bet that your company’s employees are actively using these platforms and are likely discussing their work. But, before locking down access to these sites or banning employee engagement, consider the potential of ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Only one month into the New Year and 2010 is already shaping up to be the year of hyper-local, customized Web content. With its constantly expanding location-based capabilities, Twitter has been leading the charge with tools like “Local Trends,” and new features that advance search engine and mobile media local search capabilities. As such, businesses – especially retail stores, ... READ MORE

By the end of 2009, there were 133 million blogs worldwide, 350 million people on Facebook, 27 million tweets every 24 hours, and 1.2 billion YouTube views each day. With these staggering statistics likely to grow in 2010, the opportunities to engage critical audiences provided by social media are incalculable as are the forums they provide to manage reputational crises. In this month’s edition of Levick’s High Stakes™ e-newsletter, we examine how organizations of all shapes ... READ MORE