BulletProofBlog the blog on crisis communications

In the Digital Age, search engines are the gatekeepers of information. As such, keeping up with the latest online search innovations has become an absolutely essential element of 21st Century corporate message management. In December 2009, Google fundamentally altered the search engine landscape by introducing its Realtime Search capability, which enables Web users to aggregate and sort the latest online information related to their keyword searches – including posts to social networking sites such as Facebook, ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Considering last week’s massive spike in interest in location-based social networking – which was sparked by the launch of Facebook Places – it is only fitting that this week’s Wrap-Up focuses on how businesses both large and small can leverage networks such as FourSquare, Gowalla, and now Facebook Places. FourSquare alone now has nearly three million users, and the ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. With yesterday’s launch of Facebook Places marking yet another evolution in social networking, it’s getting easier and easier to be overwhelmed by the sheer amount and diversity of social networking options available to businesses today. But unless your company is able to dedicate almost unlimited resources to social networking, the best strategy for success is to choose just a ... READ MORE

The top six social media tips to know before you leave the office. In today’s digital world, where everyday Web users are empowered to broadcast their thoughts and opinions across the globe, it is easier than ever before for a single disgruntled customer or former employee to permanently stain a company’s image. Attacks on companies take place every second – on blogs, Twitter, Facebook, and elsewhere on the Web – sometimes leading to irreparable damage. Just ... READ MORE

The top six social media tips to know before you leave the office. Since their inception, social media have transformed the way companies approach online commerce in once unimaginable ways. Now, even greater evolutions are afoot – and all companies would be wise to take notice. For instance, social currency – or the monetization of social media users’ influence in the digital realm – is replacing money as a means to support causes, access online content, and ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. As the time the public spends on social networks  continues to increase, it is critical for companies to understand how social media can streamline relationships, expand marketing efforts, and cultivate a network of brand ambassadors. But simply launching a Twitter profile or Facebook page is hardly sufficient; in order to truly leverage the myriad opportunities presented by social media, ... READ MORE

The top six social media tips to know before you leave the office. While consumers once communicated with companies privately, they are now conversing publicly with brands using posts, comments, “Like” buttons, tweets, retweets, and the countless other forms of quick, open communication that are available today.  For brands engaging in social media, it is a constant challenge to keep track of all these lines of communication and provide fresh new content to an audience hungry ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. A few weeks back, Old Spice created considerable online buzz when it released a stream of videos featuring bare-chested, ex-football player Isaiah Mustafa responding directly to individual fan messages and questions submitted via Facebook and Twitter. This week, a debate has erupted over the actual bottom line impact of the social media blitz. While the return on Old Spice’s digital ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. The big news this week is Facebook’s latest milestone: an unprecedented 500 million users. Considering the social network’s aspiration to eventually double this groundbreaking figure, the phenomenon that is Facebook is clearly nothing for businesses to thumb their noses at. With many of the newest users representing older and more affluent demographics, there is no question that companies must ... READ MORE

There’s good news and bad news for Facebook this week. While the world’s most popular social networking platform is expected to surpass 500 million users by Friday, the results of the 2010 American Consumer Survey Index show that consumer satisfaction with the site ranks below that of airlines, cable television providers, and even the Internal Revenue Service. There’s no denying that Facebook’s explosive expansion has generated more than a few growing pains. With near-constant changes to ... READ MORE