BulletProofBlog the blog on crisis communications

For the better part of the last decade, the plaintiffs’ bar has asserted digital dominance over the defense. In countless class action engagements, plaintiffs’ attorneys have outpaced the companies they target in search engine marketing and optimization (SEM and SEO), in the blogosphere, and on Facebook, Twitter, and YouTube. By remaining a full Internet-generation ahead in the online race to be found, the plaintiffs’ bar has recruited scores of class litigants and effectively shaped the narrative ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. While it may be the most prominent example of the past week, Facebook is not the only social media platform broadening its reach via integration on sites throughout the Web. This growing trend provides companies with unique opportunities for to collect detailed intelligence about their website visitors and social media fans – including customer interests, visitor feedback, and insights ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. It’s official: with 420 million global users, Facebook is the dominant social media platform. With an ever-aging audience (the fastest-growing segments of users are those over 45 years old), it isn’t just for college students anymore. And this past week, it launched major changes that present new opportunities for both individuals and businesses – developing Community Pages to bring ... READ MORE

The top six social media tips to know before you leave the office. Online advertising represents today’s best opportunity to reach carefully-segmented audiences with your brand’s own direct messaging, undiluted by pundits, bloggers, or journalists. Unlike traditional forms of advertising on television, radio, billboards, or in print publications, which blankets wide swaths of the population with the hopes of reaching those who might purchase a particular product or service, online marketing allows advertisers to specifically target ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Twitter made big news this week with the launch of its new Promoted Tweets advertising platform – joining Facebook, Google, and other social media and online service providers seeking to monetize via advertising. But even as social media outlets continue to provide new opportunities for businesses to micro-target ads to specific audiences, any such advertising needs to be well-planned ... READ MORE

The top six social media tips to know before you leave the office. In recent months, a string of earthquakes and other natural disasters struck across the globe – in Haiti, Chile, Uganda, and most recently in Southern California. These tragic disasters, which have killed hundreds of thousands of people and affected tens of millions more, put the business “crises” so often discussed in this space in perspective. That said, however, there are lessons to be learned from ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. We talk a lot in this space about the role that social media can play in growing businesses of all shapes and sizes, but it’s also important to keep the user experience in mind – on both your social media platforms and on your website. While it is critical to engage your followers and fans, in order to attract ... READ MORE

The top six social media tips to know before you leave the office. On Saturday, Apple, Inc. let loose its latest creation – the iPad. In the United States, more than 300,000 of the devices were sold that day alone. Another version of the device, which includes wireless 3G connectivity, will likely grow that figure significantly in the coming months. With suppliers expecting to ship 11 million units by year’s end, this device joins the already ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. No matter the size of your company, social media provide new and exciting avenues for expanding your business. Whether its developing an interactive Facebook fan page, engaging consumers on FourSquare, launching compelling viral videos on YouTube, or even simply responding to customer concerns on Twitter, social media are the marquee venues for cultivating brand ambassadors and reaching new audiences ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Sometimes it may seem that the companies using social media to the greatest effect are those that market directly to consumers - but opportunities exist for B2B companies as well. There are a number of tried and true social media tactics and strategies that, while perhaps less well-known than B2C social media outreach, are just as crucial to B2B ... READ MORE