BulletProofBlog the blog on crisis communications

With 450 million global users and counting, Facebook has become the marquee marketing and communications tool of 2010. With countless companies and brands growing their rosters of fans on a daily basis, it’s becoming clear that no other social media platform in the digital realm provides the same opportunities to impact perceptions, supplement traditional advertising efforts, and address potential crisis issues before they reach other audiences. Of course, open forums invite candid conversations between brands ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. As social media’s business value continues to grow, everyone from big-time communications and marketing professionals to small business owners are using platforms such as Facebook, Twitter, and YouTube to promote their brands. In just the past week, new studies indicated just how powerful Facebook can be as a marketing tool, Twitter announced new functionality for integrating within websites, and ... READ MORE

The top six social media tips to know before you leave the office. Mark Twain famously said, “A lie can make it half way around the world while the truth is putting on its shoes.” In the Digital Age, what was once hyperbole is now an extreme understatement. Companies that survive online attacks unprepared – such as Domino’s, United Airlines, and Motrin – do so only because they have a strong reputations that were built over ... READ MORE

This week, more than 15,000 public relations practitioners, Web developers, entrepreneurs, advertisers, marketers, and journalists are attending the South by Southwest Conference (SXSW) in Austin Texas for one of the largest gatherings of social media professionals ever assembled. The first day at SXSW was packed with discussions and keynotes about the future of social media and the significant impacts it is having – and will continue to have – on businesses of all shapes and sizes. The sheer ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. It’s official; location-based social networking is rapidly going mainstream. In just the last week, Twitter has added geo-location capabilities to its website and Facebook has announced its own plans to add location-based functionality. Emerging social media sites, such as FourSquare, Google Buzz, and Loopt, all offer geo-location options as well. And at the South by Southwest (SXSW) conference going ... READ MORE

The top six social media tips to know before you leave the office. In today’s digitally-dominated marketplace, where 93 percent of Americans feel that a strong social media presence is essential to top-notch customer service, companies across all industries are wrestling with how to best infuse marketing and public relations efforts with fresh online approaches. In the legal services industry, engaging with key constituencies via social media platforms provides powerful thought leadership opportunities; alerts firms to client ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. Social media’s gradual evolution into an essential business tool has morphed into a torrent that is inundating all levels of companies both large and small. In fact, a recent study shows that a 79 of the world's largest 100 companies are making use of at least one social media tool. At the same time, myriad small businesses are making ... READ MORE

Bulletproof’s Weekly Web Wrap-Up offers a compilation of key discussions regarding social media’s increasing relevance to business. This week, we learned that Facebook – the largest social media platform in the United States – has overtaken Yahoo as the second most visited site on the Web. While Google still rules the roost, the meteoric rise of Facebook demonstrates the exploding popularity of social networks – even over search engines, which are the traditional gatekeepers of online ... READ MORE

The top six social media tips to know before you leave the office. As social media use continues to grow – particularly throughout the business world – it can be difficult for companies to identify where best to focus their limited resources. After all, there are hundreds of social networking sites around today, and few companies have the bandwidth to properly engage on all of them. With over 80% of Americans involved on at least one social ... READ MORE

The top six social media tips to know before you leave the office. According to Facebook, more than 65 million users interact with the site through their mobile devices. The users are also 50% more active on the site, posting comments, pictures, and even video on the go. Twitter was built from the ground up to be used with mobile devices – its 140 character updates fit nicely within text message length restrictions. Meanwhile, Apple sold ... READ MORE